Hosting a sale is a great way to get attention, boost profits, and create lifelong customers. Many people won’t want to try a new brand or product unless they feel like the price is right. For products that you cannot give out samples for, sales are a great alternative. There are even different types of sales you can use to grab people’s attention.
You can host regular sales to help encourage shoppers to visit you regularly just for a chance that the item they want is on sale. You could host blowout sales to get as many people in as possible in a bid to make use of a 50% off or more discount on your products. You could even host sample sales to keep last season’s products out of your store.
Regardless of which type of sale you are interested in hosting, how you market them is essential. You need to know how to optimize your store to sell more items, and you need to know how to list items correctly so that people visit your website and buy from you online.
For Physical Stores
To help encourage buyers to shop the sale section at your store, you will want to:
Get Custom Signs
In order to let people know you have a sale on, you need to advertise the fact right from your store’s window. There are so many ways that you can do this. You can invest in decals, high quality moving sale banners, standard “SALE” signs, or even be creative. You can spell out sale in lights, or in sculptures.
You can have your advertising in your store window or have moving sale signs right above your door. The only thing you need to be careful of is that the type of sale is reflected. A small sale for one line of products will really only need a minor amount of merchandising, whereas a blowout moving sale should have a big bright banner to let everyone know.
Redesign the Store Lay Out
You will want to redesign the store layout so that it is easy to get through, easy to pass other customers in the same aisle, and has sale items dispersed throughout it. This way, you encourage customers to go through your whole store, and ideally see full-price products that they just cannot do without along the way.
Put Quality Sale Items in the Window
Put some of your best sale items in the window to show that your sale section has something your customers want.
Encourage Multi-Buy
Encourage multi-buy, especially if you have a lot of product and want to move it. If they buy two, offer the third one free or at half price.
For Online Stores
Online stores can be both easier and trickier to market. A great way to boost online sales from your discounted section online include:
Use Social Media
You can use social media to sell products directly, or you can use it to show each item you have on sale in an individual light. This tactic works best with one-of-a-kind items, so if you are a reseller, artisan, or trader, this can be a great choice for you.
Sponsor Posts
If you have a sale, then the best way to get the attention of people is to invest in a sponsored post. From selling on Facebook or Instagram to selling through Google, eBay, or Etsy, there are so many opportunities. Just remember to invest in the sponsored posts that will help your brand reach the most people in your demographic.
Keep Followers Up to Date with Deadline
Sales need to end sometime, and by putting a counter on your advertising, you can encourage people to look now and buy now. This is particularly important in the last few days of the sale. In fact, you should only start to remind people when a sale is going to end in the last three or so days. Even pushing for last day of sale advertising can offer a huge boost in income.
Knowing how to boost sales during a sale period is a great bit of knowledge to have. Done right, you can do so much more than just move product. You can build up new customer relationships. Many people don’t try out new brands until the price is low enough for it not to matter – especially online. By using your sale strategically and then following up with great customer service and soft-sale tactics like getting them to sign up to a newsletter, you can turn that one-off buyer into a lifelong customer.
