Having a business on eBay is extremely convenient and can get your product sold all around the world. When it comes to marketing your eBay business, you need to make sure you pick the correct methods. Not all marketing techniques are worth the energy and can end up wasting a lot of time and costing a lot of money without bringing in a sale. This is when finding the right marketing methods to promote your business becomes important. Some methods are certain to work, others are easy and don’t cost much, and some are great for specific situations. You only need to use the methods that are right for you. To help you get started, here are four tips for marketing your eBay business.
Search Result and Grouped Listing Domination
To start, you should focus on your listings and seller account health. If you are selling on eBay, then you need to make sure you master the basics of eBay SEO and grouped listings to succeed. Once a seller has won eBay’s ‘our pick,’ then that means that they have conquered the grouped listings for the item. This will maximize the number of customers who will visit your online store.
To get your company on the top listed products, you can start by matching each new listing to eBay’s catalog whenever you possibly can. Next, you need to make sure your photography skills and your product descriptions are exceptional. Do your research and make sure the price of your product is competitive.
Work your way up to an eBay Top Rated Seller so you can use Top Rated Plus to your advantage. Whenever you can, try to offer your customers Guaranteed Delivery. Finally, make sure your customer service skills are the best they can be. This is the start of marketing your eBay business as they are great methods of exposing your product and company name.
Promotions Manager Use
There are some brilliant marketing tools available to you on eBay. One of the greatest tools available is the Promotions Manager. This allows you to offer various deals to anyone who comes across your business while browsing. Customers have the option to refine their searches so they can only see products that have a promotional offer. Having offers on your product really is a great way to draw in customers and market your eBay business. If customers appreciate one of your deals, then they may have a look at your store to see what other products and discounts you have to offer.
Some people may be concerned about their margins being hurt when using this method, but there are ways around this. One way is by temporarily raising your price, then your deal can bring the cost of your product back down to the price it was originally. Another method is offering volume discounts to encourage customers to make larger purchases. Luckily for you, once the deal ends, your sales boost will remain and this recent high sale history will ensure an improvement in eBay search rankings.
Package Inserts
Putting a package insert such as a business card or flyer into packages you send out to your customers is a great way to get these customers to return to your eBay store. It also gives them the opportunity to promote your business for you by handing out your insert to a friend or family member.
Another package insert you could include is a promotional product of some sort. Having promotional products is a fantastic way to market all businesses. As an eBay company, you can use this to your advantage by slipping in a small promotional product into each order you receive and send off. Something small like a pen, a key chain or a customized button that has your logo and company name on it is all you need to add to your customer’s order. You can view options here if you are interested in creating your own personalized button. If you are the type of company to head over to networking events or conference meetings, then you can bring along personalized promotional products to give away at these gatherings. It is a simple but effective method to spread the name of your company to a wide array of potential customers. At the end of the day, a relationship with your customers is key when it comes to getting them to return to you.
Go Off-Site
Winning over eBay shoppers is essential for the success of your business. A great way to do this is by attracting potential customers from other parts of the internet. One of the ways you can do this is by sharing your business on social media. You could buy a domain name and then redirect it to your store. You could build links to your store from different websites. Advertising through third parties such as Google Ads is also a good method. Finally, ranking on search engines is another useful technique.
These strategies have proven to be extremely effective when it comes to promoting an eBay store, however, it doesn’t work for everyone. These strategies can consume a lot of time and can be hard to implement. Unless they have been done well, the results that are produced may not be worth the effort they take. Going off-site is best to do when you are trying to build up your customer feedback, when you are trying to get a feature on the grouped listings and/or you’re sending bidders to an auction that is at high-value.
When it comes to marketing your eBay business, you need to make sure you work smart for noticeable results. Using the promotion boxes, categories, as well as other design options to make sure your business has an attractive front is important for maximizing sales. If you don’t do this, then all the time and effort that you have put into your eBay store will be for no reason. Design is important and needs to be carefully thought out when marketing to ensure that your store is worth the visit. When done right, marketing using the above techniques will make your company very popular and successful.
