College students are the easiest people to market to, once you understand them. They tend to influence each other, which makes them a highly lucrative market. That’s because once they love your products, you can rest assured that they will influence their friends to be your customers too. To help you penetrate this highly lucrative market, here are 5 tips to marketing your products to college students.
- Do it with a light touch
There is something about college students and fun. They are at a stage in life where they just want to have fun, and everything around them is fun related. That’s why you should market your products with a light-touch. Just to give you an idea, you can use funny stickers on your product. Stickaroo can help you a great deal with this, since they know everything about sticker printing. Have them make for you funny cartoon stickers, or anything else that a college student can easily relate with. Just have fun too, and be creative about it.
- Engage the services of a young person
Unless you are in the college demographic, it would be wise of you to engage the services of a young person to do the marketing for you. That’s because they understand the needs of this demographic better than you do. To make it work, just craft the marketing strategy then have a young person, or a group of young people implement it for you. By doing this, you increase your chances success with this demographic, when compared to implementing the strategy by yourself.
- Embrace mobile marketing
College students spend a sizeable amount of their time on their smartphones. That’s why it makes sense to target them through their mobile devices. One of the best ways to do this is to place advertisements on social media platforms. Just remember that not all social media platforms are attractive to college students. For instance, research shows that Facebook may be falling out of favor with the younger generation, so placing ads there may not be as effective as placing them on a platform like Instagram. The key thing is to do your research well, on the best mobile platforms for targeting college students.
- Have the right product
One thing with college students is that they have lots of time in their hands. As such, if you introduce a product to them, they will most likely do their research to determine if it’s the best deal out there. That’s why before you introduce a product to college student, make sure you know where it stands in the market. Don’t lie to them because it will backfire on you big time.
- Give them discounts
College students love all kinds of stuff, but they also happen to be a broke bunch for the most part. That’s why selling them expensive stuff will attract lots of attention, but very few buyers. To succeed in marketing to college students, sell your products at a price that they can afford. You will be surprised at how much an impact price has on their shopping habits.
