Sometimes, the less choice you have, the better it is for you to decide quickly. But at the same time, with less choice, the competitive pricing and quality will lack tremendously. In today’s world, there are so many companies building the same type of products that choosing the right product to buy becomes difficult. Smart buyers never go for the best-seller ones because they know even cheap quality products can have crazy sale figures thanks to viral marketing. So, most of the buyers first find out the list of all the items available for a certain product and shortlist a few based on the priority recommendations of the different blogs. Then they go through the reviews of the shortlisted products through various review sites to take a final decision.