It is not a secret that there are a lot of things you can achieve by blogging. You can develop a strong online presence and be known as an expert in a field through blogging and sharing your thoughts. You can earn revenue and generate income as a blogger too.
It is also not a secret that becoming a successful blogger requires hard work and persistence. Your blog is your product, and you have to be willing to put in the time and effort to make it a success. If you want to get to that point of success as a blogger in today’s competitive market, here are the top three things you need to know.
Forget About Niches
Read through articles about blogging as a professional from a few years ago and you will come across one very popular phrase, “pick a niche.” In the old days, focusing your blog on a specific subject allowed you to quickly develop your audience. You were basically targeting a specific market segment and investing your time and energy towards building and maintaining a relationship with that segment only.
Don’t get me wrong; many bloggers did this (and are still doing it) and became successful. Today, however, creating a blog on a specific niche is no longer critical. Niche has been replaced by a new, equally important factor: personality.
You can’t expect to have a good relationship with your audience if you don’t show personality on your blog. You will only end up looking similar to thousands of other new blogs created every day. The audience is drawn more to traits such as unique point of view, writing style, and delivery. This is why I can write about food, travel and books and the audience will still recognize the articles from my unique point of view.
Focus on User Experience
User experience is now more important than ever. As mentioned earlier, there are thousands of new blogs being created every day. To keep viewers happy, you have to provide them with the best user experience possible.
This means delivering your content in a smooth and effective way. Details such as the loading time of your site, the way the navigation menu works, and even the font you use for your articles matters even more. You can start by upgrading to a faster and more reliable hosting service; this too is relatively easy to do thanks to top service providers such as certahosting.co.uk.
There is no time to take breaks in between publishing content. The last thing you want to do is publish two posts in one day, and then not post anything for two weeks. This is the best way to lose your audience.
Instead of posting those two articles at once when you’re feeling productive, it is better to save one for the following week. Try to maintain a consistent schedule that the audience can also follow and you will grow your blog’s audience faster than before.
These are the three things you need to know about being (or becoming) a blogger in 2017. Use the tips we covered in this article to help you get started with building a larger, more loyal audience right away.